Google, Bots & Your Business: How to Speak Fluent SEO/AEO Without Feeling Like a Robot

"SEO/AEO should serve your people first...and Google second." - Shannon

Why SEO Still Matters in 2025 

(It’s now “SEARCH EVERYTHING OPTIMIZATION”) 

If you’re running a small business and feeling overwhelmed by search engine jargon...breathe. SEO tips for small businesses don’t have to sound robotic. Google’s bots are smarter, yes, but the goal hasn’t changed: connect people to the most useful content.

Related Post: The Algorithm’s Got a New Haircut

The Basics: Speak to Humans, Not Just Robots 

Your site should:

• Load fast (under 3 seconds)

• Be mobile-friendly

• Use headings, bullets, and keywords naturally

Google bots reward:

• Helpful content

• Clear navigation

• Fresh updates

Keywords Are Conversations Now Think of your keywords like phrases someone might actually say. 

For example:

• "best café in Fort Lauderdale"

• "how to start a boutique business"

Tools That Help:

• Google Search Console

• AnswerThePublic

• Ubersuggest

Local SEO Is Your Secret Weapon Set up (or optimize) your Google My Business profile. 

It’s one of the fastest ways to get found locally.

Other quick wins:

• Add your business to local directories

• Ask for Google reviews

• Use local keywords (think: neighborhood or city name)

Other Business Reads

• Your Website Isn’t a Brochure

• 5 Website Mistakes Even Smart Businesses Are Making

Don’t Fear the Bots You don’t have to "beat" the algorithm. 

You just have to be clear, helpful, and consistent. Bots aren’t the enemy, they’re your bridge to the people looking for you.

Need a little clarity on your SEO/AEO setup? Email us at [email protected] or call 754-465-9066.