5 Website Mistakes Even Smart Businesses Are Making

1. Slow Site Load Times Your visitors expect your website to load in 3 seconds or less. Anything slower and they’re gone—off to a competitor.

Why It’s a Problem: Google uses site speed as a ranking factor. Slow sites = poor SEO + frustrated users.

Fix It: Use compression tools like TinyPNG for images, and tools like PageSpeed Insights to audit and improve.

2. Confusing Navigation Your website’s navigation should feel like a map, not a maze.

Fix It: Limit your top nav to 5–7 items max, use descriptive labels (no “Stuff” or “Things”), and test with users.

3. Not Mobile Friendly If your site isn’t responsive, you’re alienating over 60% of visitors who browse on their phones.

Fix It: Use mobile-first designs, test on multiple devices, and keep buttons big enough for thumbs.

4. No Clear Call to Action If visitors don’t know what to do next, they won’t do anything.

Fix It: Every page should have a clear goal. “Book a call,” “Download the guide,” “Buy now”—make it obvious.

5. Outdated Content or Broken Links You don’t want someone clicking on a 2019 blog post or hitting a dead end.

Fix It: Set quarterly reminders to update your blog and run broken link checks with tools like BrokenLinkCheck.

Let’s Recap

Even smart businesses fall into these traps:

• Slow load times

• Confusing menus

• No mobile optimization

• Missing CTAs

• Dead links and old blogs

Looking for a second pair of eyes on your site?

Email us at [email protected] or if you prefer, call us at 754-465-9066.