Don’t Just Launch It...Love It: Building a Website That Actually Works After Go-Live

"Launch day is just the birthday. What you do after is what grows the brand."- Shannon

The Real Work Starts After Launching.

 You built it. 

They came. 

Now what? 

Website maintenance is the secret sauce behind high-performing digital real estate.

Why Website Maintenance Matters: Search engines love fresh, secure, up-to-date websites. Visitors do too.

Without it: You risk:

• Broken forms

• Security vulnerabilities

• Outdated info

Weekly and Monthly Checklists

Weekly:

• Check all forms and links

• Review analytics

• Update plugins and themes

Monthly:

• Refresh content

• Run a speed test

• Review SEO metadata

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Update With Strategy - Don’t just change things randomly.

Tie updates to goals:

• Want more traffic? Update blog content.

• Want better conversions? Test CTA language.

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Monitor + Measure Use tools like:

• Google Analytics ( GTM )

• Hotjar (for heatmaps)

• Google Search Console

Check out: 5 Website Mistakes Even Smart Businesses Are Making

Don’t Just Set It and Forget It .

That’s like never taking your car in for an oil change. 

Websites need love.

Need help maintaining what you’ve built? Email us at [email protected] or call us at 754-465-9066.