StoryBrand in Real Life: How to Stop Sounding Like a Marketing Template
StoryBrand in Real Life: How to Stop Sounding Like a Marketing Template
"Your story isn’t a script—it’s a signal. Make sure it sounds like you."- Shannon
Wait—What Is StoryBrand Again?
StoryBrand is a messaging framework built on one idea: your customer is the hero, not your brand.
Why Most People Get It Wrong Here’s the mistake:
trying to sound like StoryBrand, without living it.
Over-templated language
Cliché messaging
Too much about you, not them
▶️Real Talk: StoryBrand in Action Let’s break down real-world StoryBrand marketing examples:
▶️Before: “Our platform helps you streamline workflow and increase efficiency.”
▶️After: “You’ve got deadlines, client calls, and 10 open tabs. We help you close the loop—faster.”
Related: Your Website Isn’t a Brochure
Tips to Humanize Your Message
Use the word "you" more than "we"
Define a clear customer problem
Offer a plan (not just a pitch)
Helpful Tools for StoryBranding:
Wrap Up:
Real Talk Connects StoryBrand marketing examples show us that clarity beats clever. Keep it real, focused, and customer-first.
Ready to shift your message from confusing to clear?
Email us at [email protected] or call 754-465-9066.
